Throughout my career I provide Human-Centered Design (HCD) Thinking & Methodologies in current tech-focus and feature-driven economy. It's my passion to shift our mindset into a human-focus and value-driven economy. I advocate for Job-To-Be-Done (JTBD) methodology; persona methodology is limited and excludes all users.
HCD delivers inclusive design to the people who consume our product and inclusive decision-making among team members who deliver it. My style of problem solving is inspired by John Maeda’s observations and other great heroes on Twitter.
The latest trend in financial apps to have a digital wallet with abilities to exchange digital currency among business and your friends. It’s great to access your finance from anywhere, yet how might we make money spending to be helpful as we plan for the future?
TV interface to access TV stations, streaming apps, and room devices, such as, a thermostat. Building a contactless experience using your mobile phone to view an In-Room Directory and access your favorite apps to stay entertain across any Hilton Hotel Brands.
Software monitoring thousand properties’ IoT devices and TV performances. Building a platform to track performance issues and build predictive part failure like your HVAC unit or a streaming app and when to schedule maintenance visits before guest arrival. Its' other functionality is tracking and labeling rooms for easy deployment ie. hardware installations.
Mobile phone application to remotely control your lights and appliances. Building a solution to introduce schedules for consumers not familiar with home systems that respond to a phone’s location, weather, sunrise & sunset, and other events.
Mobile phone application to remotely monitor activity around a home owner’s property. The ability to keep real-time information of activities in the neighborhood using the same brand or community partners. Consumers can edit their timeline to auto-tag persons, objects, and animals with quick filters.
2nd generation Wemo products. Defined UX specifications of LED behaviors and firmware logic across a user journey: setup, voice, automations, and manual control. Provided additional support to clarify usability and intuitive interact i.e. brightness level, on-off states, and connection issues.
Gwendolyn Frederick • Portfolio 2020