Throughout my career I provide Human-Centered Design (HCD) Thinking & Methodologies in current tech-focus and feature-driven economy. It's my passion to shift our mindset into a human-focus and value-driven economy. I advocate for Job-To-Be-Done (JTBD) methodology; persona methodology is limited and excludes all users. Additional note, we should be including Equity-Centered Design (ECD) in this conversation because fairness towards everyone does matter, design is intentional.
ECD delivers inclusive design to the people and communities who consume our product and inclusive decision-making among diverse teams who deliver it. My style of problem solving is inspired by John Maeda’s observations and other great heroes I follow on Twitter.
“If you only see one solution to a problem, you don't understand the problem.”
Connected Room Guest Experience
2018 – 2020 • Hilton Hotels
TV interface to access TV stations, streaming apps, and room devices, such as, a thermostat. Building a contactless experience using your mobile phone to view an In-Room Directory and access your favorite apps to stay entertain across any Hilton Hotel Brands.
Digital Wallet
2020 • Self – Project
The latest trend in financial apps to have a digital wallet with abilities to exchange digital currency among business and your friends. It’s great to access your finance from anywhere, yet how might we make money spending to be helpful as we plan for the future?
Connected Room SaaS Experience
2019 – 2020 • Hilton Hotels
Software monitoring thousand properties’ IoT devices and TV performances. Building a platform to track performance issues and build predictive part failure like your HVAC unit or a streaming app and when to schedule maintenance visits before guest arrival. Its' other functionality is tracking and labeling rooms for easy deployment ie. hardware installations.
SaaS Camera Monitor & Detection
2020 • USC Iovine & Young Academy
Software detection algorithm to monitor and autogenerate tickets assisting facility managers when planning logistics across their team, provide informed decisions, or even tracking issues they couldn’t forecast. The analysis software can detect and track anomalies like busy restrooms, long queue lines, part replacement, cleanliness or replenishing waste bins.
Smart Home IoT Devices
2018 • Belkin Wemo
Mobile phone application to remotely control your lights and appliances. Building a solution to introduce schedules for consumers not familiar with home systems that respond to a phone’s location, weather, sunrise & sunset, and other events.
Home Security Camera
2018 • Belkin Netcam
Mobile phone application to remotely monitor activity around a home owner’s property. The ability to keep real-time information of activities in the neighborhood using the same brand or community partners. Consumers can edit their timeline to auto-tag persons, objects, and animals with quick filters.
Wemo Hardware Experience
2015 – 2018 • Belkin Wemo
2nd generation Wemo products. Defined UX specifications of LED behaviors and firmware logic across a user journey: setup, voice, automations, and manual control. Provided additional support to clarify usability and intuitive interact i.e. brightness level, on-off states, and connection issues.
"The bitterness of poor quality remains long after the sweetness of low price is forgotten."
Gwendolyn Frederick • Portfolio 2020
