If you only see one solution to a problem, you don't understand the problem.
The process of designing solutions is understanding multiple scenarios, such as, how might the problem occur and how do users attempt a solution.
The start of my process is either interviewing people or researching the internet/books who have experience a similar problem. Problems are not unique and have been analyzed by other means. I use visual story-telling (shown above) to map my research and theories.
Perhaps it is a change in how humans adapts with existing problems or emerging technology. The new perspectives and hypotheses are then observed in user research: usability testing, in-house study, or surveys.
Sketching is a way to jot abstract thoughts done before judging whether it's correct or wrong. Divergent Sketching is to think a flow follow by another sketch that differs from the previous sketch, then so on.
Using Visual Thinking in a meeting, brainstorm, or co-creation workshop helps an audience to stay united. Our inner perspectives are sometimes afraid to express our differences. With the aid of sketches, nonverbal members can join the conversation with more questions and thoughts.
Constant sketching frees your mind from judgement; suspending your ego. Allowing a moderator to freely sketch other's thoughts and to be a good listener interpreting a different perspective.
Divergent thinking helps not to be fixate, but with many ideas a team will help filter more questions to the surface and clarify the direction of the project.
This team can be of engineers, quality control, designers, marketing, and business leaders. It's important to use visuals to help everyone stay unite. From brainstorming to near-realistic storyboards will help inspire and challenge realities.
Designers will constantly dream the future about how humans will use technology. And so do engineers, they have an imagination too. Yet, the challenge is to bring each other's diversity to inspire towards a goal.
"Cardiovascular diseases and stroke cause 1 in 3 women's deaths each year, killing approximately one woman every 80 seconds."
Go Red for Women
The research at the beginning needs to be thorough and understood in order for the imagination to build a concept. All the data and sensors necessary for a concept to be realize needs to be visually explored. However these concepts may extend beyond our capabilities which needs the help of product managers and engineers to forecast financial opportunities.
The IOTH heart device concept is not available until current development cost is sustainable for business. Better design is synthesizing data about your users and delivering within the means of development cost and the audience's purchase intent.Check out some concepts >